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Director of Multicultural Marketing | Biotech, Pharma

Company Name:
Edge Recruitment Solutions
You have an MBA and ten (10) or more years experience in marketing, preferably, consumer marketing, pharmaceutical marketing, and/or market research, showing a progression of responsibility. You take great pride in your deep expertise in customer marketing strategy for multicultural segments. You have a proven and demonstrated understanding of pharmaceutical marketing/market access strategies and regulatory/compliance environment. Your colleagues have consistently praised you for your strong interpersonal, oral and written skills and your ability to effectively implement and communicate the core brand messages, product positioning statements, and collateral materials. You seek a new opportunity with a leading global healthcare company that discovers, develops, produces, and markets innovative therapies to protect help and enhance peoples lives.
If the above describes you, we would very much like to get to know you. We seek candidates for the role of Director of Multicultural Marketing. In this role you will report to the Associate Vice President and play a key leadership role in creating and executing an enterprise wide Multicultural Strategy. You will be responsible for using that process as the basis for collaboration with brand leadership to develop the multicultural strategy for their brands. To accomplish this, you will utilize your deep and clear understanding of the multicultural landscape, in particular, the segments that may be underserved, growing at higher/lower rates than the general population, or other trends that may impact innovation or business results. You will employ data analytics, market/business intelligence, primary and secondary research, and other tools and resources as input to clearly understand the needs, values and attitudes distinctive to the targeted multicultural groups, to inform strategy and provide guidance to impact business results.
Candidates must have a Bachelors degree and ten (10) or more years experience in marketing, preferably, consumer marketing, pharmaceutical marketing, and/or market research, showing a progression of responsibility. Preference given to candidates with an advanced degree in Marketing, Market Research or Business Administration. Must have deep expertise in customer marketing strategy for multicultural segments. Must have a demonstrated understanding of pharmaceutical marketing/market access strategies and regulatory/compliance environment. Must have the ability to spot patterns to allow subcultures to be grouped or segmented in a way that allows a common marketing strategy as well as the ability to develop segmented audiences in terms of cultural affinity or cultural identity. Must have a demonstrated ability to establish a protocol for metrics. Must have strong interpersonal, oral and written skills. Must have the ability to effectively implement and communicate the core brand messages, product positioning statements, and collateral materials. Must have demonstrated team leadership across multiple cross-functional teams. Must have strong organizational and operations skills, attention to details.
Very competitive compensation and benefits. This is an excellent opportunity to join a leading pharmaceutical company that is committed to transforming scientific innovations into solutions and services that protect health, enhance life, and respond to the needs of the 7 billion people in the world. For more information call 941.739.1400 or submit your resume now by clicking on the button below that says Click Here to Apply Online."

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