Integrated Marketing Manager, Digital Engagement
Role Value Proposition:
The Integrated Marketing Manager, Digital Engagement is a new role that is responsible for implementing integrated, cross-channel marketing campaigns to support strategic objectives for Group Benefits.
Core responsibilities will focus on executing insight-led digital campaigns for target audiences (employers, brokers, employees) across all digital channels. This individual will be responsible for technical delivery of marketing tactics across the digital mix, campaign measurement, reporting, and optimization.
Key
Responsibilities:
- Collaborate with marketing leaders and business partners to develop campaign briefs; define digital marketing tactics to achieve campaign objects
- Implement integrated marketing campaigns across key digital channels, including metlife.com, email, search and social media
- Monitor campaign performance and create recommendations to optimize marketing tactics to achieve business objectives
- Partner with designers, agencies, IT partners, and shareholders across the organization to build and implement best-in-class digital experiences
- Identify opportunities to drive innovation across our digital ecosystem; make recommendations on how to evolve our technical capabilities to achieve marketing and business objectives
- Manage sprint planning and sprint timelines for platform enhancements to ensure development requests stay on track; proactively identify gaps and/or blockers
- Perform other related duties as assigned or required.
Essential Business Experience and Technical Skills:
Required:
- 5
years of digital marketing experience across web, email and social channels - Experience building, coordinating, optimizing, reporting and analyzing integrated marketing campaigns to drive acquisition (demand generation, ABM and lead nurture tactics), engagement and retention strategies
- Strong analytical and quantitative skills with a demonstrated ability to use data to drive decision-making
- Experience with Adobe Experience Cloud, SalesForce, marketing automation platforms a plus
- Familiarity with UX, SEO / SEM, A/B testing, and social listening
- Ability to communicate sophisticated information so that it is easily understood by non-technical partners
- Strong oral and written communication and interpersonal skills
- Highly organized with strong attention to detail
- Established track record of managing and prioritizing multiple projects and tasks simultaneously
Business Category
Global Benefits Marketing
Number of Openings
1
At MetLife, we re leading the global transformation of an industry we ve long defined. United in purpose, diverse in perspective, we re dedicated to making a difference in the lives of our customers.
#LI-ZT
MetLife:
MetLife, through its subsidiaries and affiliates, is one of the world s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe and the Middle East.
We are one of the largest institutional investors in the U.S. with $659.6 billion of total assets under management as of December 31, 2020. We are ranked #48 on the Fortune 500 list for 2020. In 2020, we were named to the Dow Jones Sustainability Index (DJSI) for the fifth year in a row. DJSI is a global index to track the leading sustainability-driven companies.
MetLife is committed to building a purpose-driven and inclusive culture that energizes our people. Our employees work every day to help build a more confident future for people around the world. Visit us at www.metlife.com to learn more about our brand, history, and values.
We want to make it simple for all interested and qualified candidates to apply for employment opportunities with MetLife. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to accommodations@metlife.com or call our Employee Relations Department at 1-877-843-3711.
MetLife is a proud Equal Employment Opportunity and Affirmative Action employer dedicated to attracting, retaining, and developing a diverse and inclusive workforce. All qualified applicants will receive consideration for employment at MetLife without regards to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
MetLife maintains a drug-free workplace.
Requisition #:
117014
Estimated Salary: $20 to $28 per hour based on qualifications.
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